D-EXPERIENCEDESIGN SYSTEMVision toward 2030 in the mobility businessand the design system to realize it.
Designing society through mobility
BEYOND THE MOVECREATE A SOCIETY
Building a new future: Creating a society beyond the moveBuilding a new future:Creating a society beyond the move
DENSO is committed to creating value that end users and society can appreciate in order to enrich mobility for sustainability, happiness and peace of mind for everyone.
We will offer new experiences together with the entire mobility society by expanding the scope from user experience (UX) to customer experience (CX).
DENSO will take the next step toward creating a society beyond the move.
DENSO is committed to creating value that end users and society can appreciate in order to enrich mobility for sustainability, happiness and peace of mind for everyone.
We will offer new experiences together with the entire mobility society by expanding the scope from user experience (UX) to customer experience (CX).
DENSO will take the next step toward creating a society beyond the move.
We drive the evolution of customerexperience on a social level,beyond mobility.
D-EXPERIENCEDESIGN SYSTEMVision toward 2030 in the mobility businessand the design system to realize it.
Designing society through mobility
(01)
DENSO will contribute to innovation and business growth by offering solutions to issues related to the environment, safety, and other social matters with top priority on the customer-centered experience value.
DENSO’s D-EXPERIENCE DESIGN SYSTEM is a collection of ideas, rules, fundamental principles, processes, and indicators to ensure that we continue to focus on customer-centric experiences in all processes, ranging from technology and system development to enhancement of customer value through regular updates.
DIGITAL EXPERIENCE
(02)
DENSO designs the mobility experience that meets the needs of customers.“DIGITAL EXPERIENCE” envisions the evolution of the mobility experience from the viewpoint of society as a whole.
MASTER PLAN
(03)
With the customer experience in mind, DENSO constantly seeks to provide true mobility value to customers.“MASTER PLAN” is our concept for creating customer-centric experiential value together with our customers.
PRINCIPLE
(04)
DENSO has defined PRINCIPLES for actualizing “DIGITAL EXPERIENCE” and “MASTER PLAN.”DENSO has defined 7 categories and 22 items, which constitute the principles that DENSO applies when developing products and services.
UX INITIATIVES
(05)
In order to always stay true to customer-centric experiences, DENSO defines “UX-based development processes” that are founded on user experience.
KANDO UX RESEARCH
(06)
To delve deeply into the essential nature of people, DENSO carries out KANDO UX RESEARCH, exploring the moments in which people have moving experiences (“KANDO” in Japanese) and the chain reaction of moving experiences that follows. This unique DENSO research is carried out globally and judgment standards, which vary by country and region, are collected in an index which is used when creating UX strategies and designs.
GUIDELINE
(07)
DENSO quantifies abstract experiences, including emotional experiences.The GUIDELINES are indices, created using a multidisciplinary research approach, that fuse manufacturing findings. They enable everyone developing products and services to engage in UX-based development.