22 Fundamental Items
DENSO has defined 7 categories and 22 items, which explicitly
make up the principles DENSO applies when developing products and services.
PerceptibilityProvide drivers with more accurate information
and assist them with their decisions
(01)Easy to Recognize
(02)Easy to Comprehend
(03)Aesthetic Usability
Effect
VIEW DETAIL
Intuitive InformationNever get in the way of natural behavior
(01)Instinctual Behavior
(02)Mental-Model
(03)Consistency
VIEW DETAIL
Contextual ExperienceProvide experiences that are matched to
the meanings of driver actions
(01)Correspondence
(02)Seamless
(03)Goal Directed
VIEW DETAIL
PersonalizationTailor experiences based on
users' individual characteristics
(01)Novice and Expert
(02)Customizability
(03)Level of Automation
(04)Hyper Personalization
VIEW DETAIL
Peace of MindProvide a level of reliability that enables
users to feel secure leaving things up to the system
(01)User’s Language
(02)Constraints
(03)Craftsmanship
VIEW DETAIL
Essence of LifeContribute to the enrichment of people's lives
(01)Sense of
Accomplishment
(02)Well-being Conscious
(03)Positive
Environmental Impact
VIEW DETAIL
Expansion of ExperienceEnhance experiences through diversity and community
(01)Multiple Characteristics
(02)Group-based Experience
(03)Betweenness
VIEW DETAIL