DIGITAL EXPERIENCE

INTRODUCTION

“DIGITAL EXPERIENCE” shows DENSO’s vision for the digitalization of mobility. It addresses concerns about travel and offers the mobility experience that meets the needs of customers. We constantly consider how the mobility experience will evolve from the viewpoint of customers’ life cycles, individuals, and society as a whole.

CUSTOMER EXPERIENCE

UX that factors in users’ preferences and personalities

We can offer more personalized services by attaining a level where users’ preferences and personalities can be factored in. By focusing on the details, we will improve driving safety and help deepen the mutual trust between the driver and the vehicle.

UX that is seamlessly linked with services

By introducing systems that link vehicles with various services we will be able to offer seamless experiences that factor in the users’ situation before and after travel. Linkage between vehicles and services will give users more convenient and enhanced mobility experiences, realizing a more comfortable society.

UX that contributes to the environment and safety

Mobility can efficiently use energy and resources by linking to the data of the entire transportation infrastructure. This will make it possible to offer experiences in which users can recognize their contribution to society and to realize a more sustainable society.

D-EXPERIENCEDESIGN SYSTEM