KANDO UX RESEARCH

INTRODUCTION

DENSO believes that people’s essential emotional experiences are important when we carry out customer-centric UX-based development. These emotional experiences are a key aspect of UX creation. Together with our global customers, we investigate emotional experiences quantitatively and qualitatively, referencing them throughout our UX plans.

KANDO UX RESEARCH Features

Extracting emotional experiences
using the Global Index

In our KANDO UX RESEARCH, we extract emotional experiences based on evaluations of hundreds of UX concepts through global research, reflecting regional and value differences. The new product market receptivity studies typically used in marketing involve study methodologies defined by research companies so that study data can be accumulated and used to create norms that serve as evaluation criteria. However, in the UX field, users’ emotions and desires are studied, which can make it difficult to trust the results of such studies. That’s why DENSO uses the KANDO UX Global Index, which it developed in-house, to adjust for regional, age-related, and other disparities quantitatively and to develop methods for plotting study results in a manner suited for holistic decision-making.

Value Assumptions

Using hypotheses to evaluate UX validity

KANDO UX RESEARCH uses “Value Assumptions,” which estimate the value for users, to investigate what kinds of concepts and ideas move users. Users are asked about specific use cases to evaluate their validity based on how well the UX matches their desires.