Contextual ExperienceContextualExperience

The digitalization of components has increased the freedom of display layouts. For example, for Pillar to Pillar displays, a digital display of the side mirror could be displayed near the A-pillar, but ergonomically, usability would be improved by displaying the side mirror closer to the driver's line of sight. In accordance with this principle, designs are not based on convention, but instead take into consideration the advantages offered by digitalization.

Contexts are constantly changing while using mobility services, requiring users to make decisions and take action accordingly. In accordance with this principle, interface directions are aligned with mobility movement directions to prevent users from making operation errors.

As digital devices become more diverse, their display size and operation methods vary. In accordance with this principle, we understand the characteristics of respective devices before designing the interface and interaction. For example, when designing a smartwatch, we do not apply the same information design and operability as those of smartphones. Instead, we factor in the display requirements and operability that are specific to smartwatches, such as the small display size and one-handed operation on the wrist.

The diversification of mobility services will increase interactions that require users’ operation. In accordance with this principle, it is necessary to understand the situation of users when designing the user interface. For example, when a robotaxi is used, information on the current location of a reserved vehicle will be displayed to guide the user, and the unlock button will be displayed on the smartphone that comes close to the vehicle.

In accordance with this principle, we design systems and services by factoring in experiences at destinations even before getting into a vehicle, instead of focusing solely on the mobility experiences. For example, when a user purchases something large at a store, the vehicle automatically drives to the pickup area by checking the purchase history in real time so that the user can easily put the product in the vehicle.

In the future, it will be essential for mobility services to provide seamless travel experiences in public transportation, car dispatching, car sharing, and micro-mobility. In accordance with this principle, when users change mobility methods, the synchronization of service and user information will be automated or streamlined for users, making seamless travel possible.

In accordance with this principle, seamless mobility will be realized by using group-based data, not just individual data. For example, the schedules of friends and family members in a community will be linked to the location information to suggest pickup and drop-off points and routes that meet the conditions. This will enable users to choose pickup locations that take the traffic conditions into account and choose the optimal mode of transport.

In the past, high-priority functions have been placed at the highest level. However, the rising diversity of functions has created a need for context to be reflected in prioritization. In accordance with this principle, driver preferences are learned and used to define optimal functions. Drivers are provided with an interface that enables them to access those functions with a minimal number of steps, improving operation efficiency.