7 Principles
DENSO has defined seven principles.
Keep Me in Control
How AI supports user’s choices, but never quietly steers them
Respect My Data,
Don’t Make Me Read Legalese
Collect the minimum data and make it understandable and ongoing, not a one-time legal ritual
Don’t Play with My Feelings
How to be helpful, not emotionally manipulative
Help Me Become Better,
Not Lazier
How to help people grow, and don’t replace them
Show Me Why,
Only When It Matters
How to show the AI work, so users can trust it
Protect Me
Without Watching Me
Ensure safety without intrusive or constant monitoring
Make the Right Use Easy
How to design safe use of AI with low cognitive load