Intuitive InformationIntuitiveInformation

Never get in the way of natural behavior

(01)Instinctual Behavior

Intuitive presentation of warning information

In the past, warning information has been presented using beeps and graphics (LEDs) in the instrument panel. However, advances in sophisticated driving support technologies and 360° sensing technologies have created a need for the intuitive presentation of information to the driver along with orientation information. In accordance with this principle, warning information is presented from the direction of the approaching danger, so visual and auditory effects are used simultaneously to improve the driver's intuitive understanding.

Using different means of expressing vehicle and external information

Providing automobiles with connected functions is increasing the amount of information vehicles convey, which now includes not only vehicle information but also external information. In accordance with this principle, we express vehicle information with highly visible text and symbols, while external information is expressed in ways that make it easy to reconcile with real-world spaces.

(02)Mental Model

Metaphors, analogies, and idioms are used to assist driver operation

Users conceptualize functions and operation methods in terms of physical shapes and operation logic. That's why it's essential that these be reflected in designs. In accordance with this principle, metaphors, analogies, and idioms are used effectively to realize intuitive operation.

Reflecting affordance formed between users and systems in designs

"Affordances" are mutual relationships that arise between users and systems. Users unconsciously use these affordances to take action. In accordance with this principle, we use designs that utilize affordances to organically prompt operations. For example, we design air conditioning systems so that the airflow direction can be intuitively changed by touching the GUI.

(03)Consistency

Consistent operation

In accordance with this principle, function names and operation methods are designed to be consistent. User operability is improved through the use of uniform approaches that apply across cultural and vehicle model lines, and through designs that take into consideration conformance with diverse services and OS environments.

Offering consistent services in and outside vehicles

Advances in automated driving will enable users to effectively use the traveling time to do things other than driving. It is necessary to offer a comfortable and efficient environment inside vehicles. In accordance with this principle, we will offer consistent functions and services both in and outside the mobility sector. For example, we will design services so that activities that are usually performed outside the mobility sector, such as office work, can be undertaken in the mobility sector.

D-EXPERIENCEDESIGN SYSTEM