Peace of Mind

The proprietary terminology and specialized jargon used by manufacturers are hard for typical vehicle users to understand. In accordance with this principle, interfaces and displays use terminology that is easy for every type of user to understand.

Vehicles must be designed to understand user experiences before and after driving, and interfaces must be designed to offer natural support to users when they are driving. In accordance with this principle, we create data regarding user actions other than driving and provide recommendations and AI support to users while they're driving. This design enables users to operate systems naturally.

There are limits to how well a driver can ensure total safety when a passenger exits their vehicle. In accordance with this principle, when a passenger tries to perform an action that they don't realize is dangerous, the vehicle interprets the situation on the behalf of the driver and applies constraints, thereby offering greater peace of mind.

Even if development reflects end user needs, there is a limit to how well you can satisfy all customer expectations at the time of sale. In accordance with this principle, we continue to gather information about user needs, even after the sale, meeting user expectations and earning their trust.

In accordance with this principle, the data generated by users’ behavior and usage of products will be transferred beyond the life cycle of products to enhance customer engagement and build trust with users. For example, when a user replaces their old vehicle with a new one, the interactions with the AI agent, personal settings of applications, and memory data of the vehicle will be kept so that the user can recognize continued engagement and build stronger trust.