Personalization

Tailor experiences based on users' individual characteristics

(01)Novice and Expert

Measures for providing new functions (OTA)

Equipping cars with connected functions provides them with new functions on an ongoing basis. In accordance with this principle, we provide systems that teach users about new functions in an easy to understand way. For example, tutorials explain how to use new functions, and drivers can check them in advance so that they can feel secure using the new functions while driving.

(02)Customizability

Function settings can be adjusted based on user preferences

In accordance with this principle, users can finely tune function settings based on their own preferences. For example, for automated driving and ACC, different users prefer different vehicle distances. We can provide customized vehicle distance settings based on driver habits and specific standards, creating a driving environment tailored to the driver's own preferences.

(03)Level of Automation

The use of automation is rising, but there is still room for user decision-making

Automated driving and advanced driving support functions are increasing the amount of automation used in driving. In accordance with this principle, systems are designed to require ultimate user authorization before vehicles use automation functions.

(04)Hyper Personalization

Emotional support for individual users

In accordance with this principle, we will offer support that factors in users’ personalities and feelings through in-depth understanding of behavioral characteristics. For example, alternative routes will be suggested to users who prefer to avoid congestion. When the system recognizes that the user is irritated by aggressive cutting in, it will casually communicate with the user in a positive manner like a counselor and offer emotional support.

D-EXPERIENCEDESIGN SYSTEM