7 Principles
DENSO has defined seven principles.
PerceptibilityProvide drivers with more accurate information
and assist them with their decisions
(01)Easy to Recognize
(02)Easy to Comprehend
(03)Aesthetic Usability
Effect
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Intuitive InformationNever get in the way of natural behavior
(01)Instinctual Behavior
(02)Mental-Model
(03)Consistency
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Contextual ExperienceProvide experiences that are matched to
the meanings of driver actions
(01)Correspondence
(02)Seamless
(03)Goal Directed
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PersonalizationTailor experiences based on
users' individual characteristics
(01)Novice and Expert
(02)Customizability
(03)Level of Automation
(04)Hyper Personalization
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Peace of MindProvide a level of reliability that enables
users to feel secure leaving things up to the system
(01)User’s Language
(02)Constraints
(03)Craftsmanship
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Essence of LifeContribute to the enrichment of people's lives
(01)Sense of
Accomplishment
(02)Well-being Conscious
(03)Positive
Environmental Impact
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Expansion of ExperienceEnhance experiences through diversity and community
(01)Multiple Characteristics
(02)Group-based Experience
(03)Betweenness
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